1. It’s the best for customer acquisition
This surprises a lot of people, but actually Email Marketing blows social media out of the water when it comes to conversions.
Social Media is excellent for engagement and interaction but when it comes to the conversions and turning prospects into customers, email wins. Every single time!
You can track your campaigns using a link tracking service like ClickMagick.
Here you can find our full review of Clickmagick.
2. Cost-effective
Sending out emails to prospects is very easy and a low cost thing to do. This is what makes email marketing such an attractive method for global businesses.
If you get decent email open rates, you can make a very good ROI in a very short period of time.
3. Action-based
Emails are very effective in getting people to take action, and this is why they are so effective in generating sales and customer acquisition.
4. Easy to personalize
It has never been easier to personalize an email to your prospects. It makes them even more effective as marketing tools!
5. The smart phone
The emergence of the smartphone has taken email marketing into the stratosphere. There has never been a better time to take advantage of this as users check their emails on the go using their smart phone, 24-7 around the clock.