7 Best Link Tracker for Online Marketers

Looking for the best link tracker software for online marketing or internet marketing as some call them? You’re at the right place.

In this article, we shall explore the best options for your link tracking needs.

Without wasting much time, let’s get right into it.

What Is a Link Tracker

Before we go ahead and talk about the top link tracking options, it would be a good idea to throw some light on the topic.

Best Link Tracker

It's a software that lets you track all your marketing campaigns. Thanks to proper tracking links, you’ll know what click came from where, when and how.

These numbers are of utmost importance if you’re into paid advertising like solo ads.

Link tracking tools can be very beneficial for a webmaster as well. If you’re selling a product, these can be useful to see what pages on your website are getting the most attention from what IP and location (clicks and ultimately results). Some of these can even detect click fraud with paid traffic channels.

Is Link Tracking Optional

It really depends on what you’re doing and what your goals are.

If you’re involved in free ways to get traffic and would rather not want to know your numbers, you may pass this one.

However, it’s still a good practice to track all your marketing campaigns with precision to see how well you’re doing. It’s a must if you’re sending traffic to your sales funnel with a paid advertising traffic source like Facebook ads.

For compliance, some of these social networks require you to use a custom domain, and this is where you can benefit from a link tracker application. Without a proper click tracking system in place, you may do more of what you shouldn’t be doing, and that could leave a huge dent in your wallet.

How Tracking Links Work

You’re essentially setting up links that track everything (and store data) for you.

Let’s say you’ve just set up a few pretty links, and then you run FB ads for a while. If you’ve spent $20, and the links now show 5 visits, it will show a lot of data that you may want to get a hold of.

Most free link trackers are limited, and they don’t show a lot of data. Then, there are some paid options that also support the use of Sub IDs and unlimited custom domains along with pretty links.

List of the Best Link Tracker Picks

Now that you understand what pretty links are, and how they work, let’s take a look at the options you’ve got.

The market is full of tracking link tools, and here are the best ones that the money can buy. Not only do these come packed with features, they’re inexpensive as well.

These are the flagship link tracking tools:

  1. ClickMagick
  2. Voluum
  3. Improvely
  4. Qliker
  5. Link Trackr
  6. Trck.me
  7. Bitly

These are all worth a shot, but ClickMagick is simply the best one for affiliate marketing. It’s also one of the cheaper options.

The starter plan is probably good enough for your marketing needs unless you’re one of those heavy hitters. Then again, the standard plan should be good enough unless your link tracking requirements are close to a million clicks per month.

Start your 14 day FREE trial of ClickMagick here >>

1. ClickMagick

ClickMagick is one of the leading cloud based solutions in the market for link tracking. Not only does it come with a range of useful features, their support team is also one of the best, if not the best. It can track and optimize your ad campaigns' performance unlike other options on the list.

ClickMagick

Features of ClickMagick (full review can be found here):

  1. Premier traffic filtering options (select between filter/block bad/suspicious traffic source).
  2. Measure traffic quality by traffic quality score. It can help you detect click fraud.
  3. Multiple mode URL rotator to help you rotate traffic between a set of links. URL tracking can prove to be a boon in affiliate marketing.
  4. A/B testing to maximize your advertising campaigns' ROI.
  5. Track traffic from organic sources with organic traffic tracking feature (uses a pixel).
  6. Advanced retargeting pixels can help you track an entire sales funnel with real time data (conversion tracking) with utmost precision.
  7. Connect multiple custom domains and effectively mask your links.

Here are the various ClickMagick pricing plans:

  1. Starter plan ($27 per month) - Number of clicks per month: 10,000 clicks.
  2. Standard ($67 per month) - Gets you up to 100,000 clicks per month. 2 year data storage is also included in this subscription plan.
  3. Pro ($97 per month) - Gets you up to 1,000,000 clicks per month. 2 year data storage is also included in this subscription plan.

Start your 14 day FREE trial of ClickMagick here >> 

2. Voluum

Voluum is an AI tracking tool that allows you to track and optimize your marketing campaigns' performance. From under one roof, you can run A/B split testing, manage campaigns and traffic.

Voluum

Features of Voluum:

  1. Unlike some tools, Voluum works great with affiliate marketing.
  2. API-based reporting for maximum accuracy and datapoints, better suited for developers.
  3. Available on both iOS and Android platforms.

Voluum pricing plans:

  1. Discover plan ($69 per month) - Gets you 20 campaigns. User data is retained for a period of 3 months.
  2. Profit plan ($149 per month) - Gets you unlimited campaigns. User data is retained for a period of 6 months.
  3. Grow plan ($449 per month) - Gets you unlimited campaigns. User data is retained for a period of 12 months.

3. Improvely

Improvely is a popular ad tracking software for affiliate marketers that can do a range of tasks. Identifying a click fraud, source identification and conversion tracking are some of its primary features.

improvely

Features of Improvely:

  1. Comes with industry leading conversion/sales tracking pixels and advanced reporting, best used with affiliate marketing.
  2. Manage click fraud, IP address blocking and more.
  3. Export reports in CSV file format.
  4. Data import/export from/to various ad networks.

Improvely pricing plans:

  1. Freelancer plan ($29 per month) - Supports up to 10,000 visits per month.
  2. Startup plan ($79 per month) - Supports up to 50,000 visits per month.
  3. Small Agency plan ($149 per month) - Supports up to 100,000 visits per month.

4. Qliker

Qliker is a free link tracker software that will let you track up to 500 clicks per month with a free account. It lets you create short links in a jiffy, and is deemed as a good ClickMagick alternative by some.

Qliker

Features at a glance:

  1. Advanced bot filtering options - can avoid click fraud by filtering/blocking suspicious IP addresses with the IP manager.
  2. Mask/cloak tracking links with a domain you own.
  3. Public shareable URL available (also known as public stats) for a quick public view. You can check stats including conversion rates.
  4. Advanced multi-mode rotators are built-in.
  5. A/B split testing features are built into the platform.
  6. You can connect your own custom domains.

Qliker pricing plans:

  1. Free account (FREE) - Lets you track up to 500 clicks a month for free.
  2. Starter plan ($12 per month) - Gets you up to 10,000 clicks a month.
  3. Advanced plan ($35 per month) - Gets you up to 100,000 clicks a month.
  4. Professional plan ($70 per month) - For the heavy hitters, gets you up to 1.5 million clicks a month.

Set up a free Qliker account here >>

5. Link Trackr

The web based Link Trackr comes with accurate click tracking, and bucket testing (A/B split testing). The platform has been around for nearly a decade, and has over 5000 active users.

linktrackr

Features at a glance:

  1. Allows you to create Sub IDs to help you track data with precision.
  2. Advanced link cloaking is built into the tracking service.
  3. Comes with a 15-day free trial.
  4. Ability to track PPC/pay-per-click campaigns.
  5. 24/7 email and chat support.

Various pricing plans:

  1. Basic plan ($49 per month) - Gets you up to 1,000,000 events.
  2. Pro plan ($99 per month) - Gets you up to 3,000,000 events.
  3. Business plan ($399 per month) - Gets you up to 20,000,000 events.

6. Trck.me

Trck.me is an application that also lets you cloak your links. You can also use it to attach a tag to different traffic sources.

trck.me

Features at a glance:

  1. Traffic tracking is tag-based so you know where a visitor came from.
  2. The platform is affiliate marketing friendly out of the box. It can help you track conversion rates with precision.
  3. It lets you track all your social media campaigns.
  4. A/B split testing is built in.

Various pricing plans:

  1. Standard ($39 per month) - Gets you unlimited click events and data points.
  2. Enterprise plan ($99 per month) - Standard plan features + lifetime data storage and support for unlimited custom domains.

7. Bitly

Bitly is a free tool that's widely used by many. However, as good as Bitly is, it isn't a good option for affiliates. It doesn't contain a lot of data, and then it can be slightly inaccurate at times.

bitly

Features at a glance:

  1. Lets you shorten links in a second with their one-click shortlink creation feature.
  2. It allows you to track referrer and geographical location data. Not much else is included, though.
  3. Integrates with over 500 platforms via API, can be a handy feature if you're into programming.

Various pricing plans:

  1. Free account (FREE) - Lets you create up to 1,000 bit.ly links per month. Supports unlimited clicks to your short links.
  2. Basic ($29 per month) - Lets you add 1,500 branded links with custom domains. Also comes with a mobile app.
  3. Premium plan ($199 per month) - Lets you add 3,000 branded links. Comes with a free custom domain for you to use.
  4. Custom - There's also a fourth custom option if you're looking for a custom solution if you have different requirements.

Best Free Link Tracker Tool – Your Options

There are many free link tracking tools out there if you’re willing to spend a few bucks.

Qliker is one of the best free options on the list, and it will let you track up to 500 clicks a month for free.

Bitly is another option, but its built-in link tracker is very limited, and not a lot of the data is visible to the end users as far as pretty links are concerned.

Final Words - Over to You

That brings us to the conclusion of this article. So, what’s the best tracker in your opinion?

In our opinion, it has to be ClickMagick. There are few options that are better, but then the difference in cost is astronomical.

Start your free 14-day ClickMagick trial here >>

So, what tool will you select for your marketing needs?

Or did we miss anything?

Either way, let us know by leaving a quick comment down below.
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